New cleaning-services website earned 127K Google impressions and 1,080 clicks in its first six months, from a standing start of zero, at an average position of 20.8.

A newly launched cleaning-services website earned 127,000 Google impressions and 1,080 clicks in its first six months on Search Console, from a starting point of zero, at an average position of 20.8. The challenge: a new domain competing against established local operators and directories for deep cleaning, move-out cleaning and post-construction cleaning queries, with no historical data at all. What we did: dedicated service-area pages for every locality served, LocalBusiness and Service schema, consistent NAP details, Google Business Profile categories and service areas aligned to the site, and research-stage blog content linking into service pages. Why position starts near 20: new domains enter the index without query-level authority. 127K impressions at position 20.8 shows broad visibility already exists. Authority, not more pages, is the next requirement.