Technical SEO Audit - E-Commerce Site
Improved crawlability and Core Web Vitals leading to 45% traffic increase
Project Overview
An e-commerce website was struggling with poor search visibility, slow page loads, and indexing issues. A comprehensive technical SEO audit and implementation plan was needed to unlock organic growth.
The Challenge
The site had significant crawlability issues including broken canonical tags, oversized JavaScript bundles blocking rendering, unoptimized product images, and a disorganized XML sitemap. Core Web Vitals scores were poor across all metrics, directly impacting search rankings.
The Solution
Implemented a full technical SEO overhaul: fixed canonical tags, optimized JavaScript code splitting, compressed and lazy-loaded images, restructured the XML sitemap to prioritize product pages, improved server response times, and added structured data (Product schema) to all product pages.
The Results
Within three months, organic traffic increased by 45%, LCP dropped from 5.2s to 1.9s, and 28 new keywords reached the first page of Google. Bounce rate decreased by 18% and conversion rate improved significantly.
Skills & Tools Applied
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