How to Rank on Google, AI Overviews and ChatGPT

How to Rank on Google, AI Overviews and ChatGPT People no longer discover websites only through traditional Google search results. They also use Google AI Overviews, AI Mode, ChatGPT, Microsoft Copilot, Gemini, Perplexity and other conversational platforms to research problems, compare options and find businesses. This change has created an important question for website owners: how can a website rank on Google, appear in AI Overviews and get mentioned or cited by ChatGPT? The answer does not involve a secret AI ranking technique. You need a technically accessible website, useful content, clear answers, consistent entity information, credible evidence and enough authority for search and AI systems to consider your information relevant. Traditional Search Engine Optimization creates the foundation. Answer Engine Optimization improves the clarity and extractability of answers. Generative Engine Optimization strengthens how clearly generative platforms can understand, retrieve and potentially cite your information. These methods should work together. A website that cannot be crawled or indexed will struggle in traditional and AI-assisted search. A website that publishes generic content without evidence may be accessible but still provide no strong reason for an answer engine to cite it. I am Rejish Khanal, an SEO professional and full stack developer based in Nepal. I help businesses improve technical SEO, content structure, Core Web Vitals, Search Console performance, AEO, GEO and website implementation. This guide explains how to rank on Google and improve your eligibility for visibility in Google AI Overviews and ChatGPT. It also explains what these platforms control, what website owners can improve and which outcomes cannot be guaranteed. Quick Answer: How Do You Rank on Google, AI Overviews and ChatGPT? To rank on Google and improve your chances of appearing in Google AI Overviews and ChatGPT, build a crawlable website, target questions your customers genuinely ask, provide clear answers, demonstrate first-hand experience, support important claims, establish a consistent entity and earn relevant authority signals. A practical strategy includes: - Making important pages crawlable and indexable - Matching every page to a clear search intent - Answering the primary question early - Providing original examples and first-hand experience - Supporting claims with reliable evidence - Connecting related pages through internal links - Maintaining consistent author and business information - Publishing verifiable projects and case studies - Allowing relevant search crawlers to access public content - Earning relevant third-party mentions and references - Tracking search visibility, AI citations, referrals and conversions Google states that established SEO practices remain relevant to AI Overviews and AI Mode. These experiences depend on Google's search systems and index. There is no special AI schema or submission method that guarantees inclusion. OpenAI recommends allowing OAI-SearchBot if a publisher wants public content to be eligible for summaries and citations in ChatGPT search. Allowing the crawler creates eligibility for discovery, but it does not guarantee that the website will be selected for a particular response. The objective is not to manipulate AI systems. The objective is to make your website accessible, understandable, useful, credible and worth selecting. What Does It Mean to Rank on Google and AI Platforms? Ranking has a relatively clear meaning in traditional search. A webpage appears in an ordered set of results for a particular query. Its position may vary according to location, device, language, personalization, intent and changes in the search results. AI-assisted visibility works differently. A platform may generate a new response for each prompt. The response may combine information from several sources and address multiple related questions. AI search visibility may include: - Your brand being mentioned - Your business being recommended - Your webpage being cited as a source - A page appearing in supporting links - Information from your website being summarized - Your article supporting part of a generated answer - Your business appearing in a comparison - A user visiting your website through an AI referral These outcomes are not identical. Your website may be mentioned without receiving a clickable citation. A page may receive a citation without your brand being prominent in the answer. A citation does not necessarily mean the platform considers your website the best result for every related query. For this reason, you should not measure ChatGPT or AI Overview performance as a simple position from one to ten. Monitor mentions, citations, cited pages, referral traffic, assisted conversions and the accuracy of the information shown. Traditional rankings still matter because AI search experiences can retrieve information from search indexes. Strong crawlability, indexation, relevance and authority support both conventional and AI-assisted discovery. How Google AI Overviews Find Information Google AI Overviews provide generated responses with supporting links when Google determines that a generated summary can add value to the search experience. Google explains that its AI search features can use retrieval-augmented generation. This process retrieves current information from Google's search index and uses it to support a generated response. Google AI experiences may also use query fan-out. Instead of evaluating only the original search phrase, the system can perform several related searches across subtopics. For example, someone may search for how to improve a website's visibility in AI search. Related searches may investigate: - Whether the website is indexed - How AI Overviews select supporting links - How structured content supports direct answers - How entity information affects understanding - Whether original research earns citations - How to measure AI search referrals - Whether AI crawlers can access the website This means an effective article should answer the main question and cover relevant supporting questions. However, it should not become an unfocused collection of unrelated keywords. Each section should contribute to the reader's decision or help the reader complete a meaningful action. Google also states that website owners do not need special AI files or special schema to appear in AI Overviews or AI Mode. Standard SEO practices remain the foundation. Build the Technical SEO Foundation A technically weak website cannot solve its visibility problem by adding AEO or GEO terminology to its pages. Search engines and retrieval systems need to discover, access, render and understand your content before they can evaluate whether it should appear in a result. Confirm That Important Pages Are Indexable Begin by checking whether commercially and informationally important pages can be indexed. Common problems include: - Accidental noindex directives - Pages blocked through robots.txt - Canonical tags pointing to another URL - Redirect loops - Redirect chains - Server errors - Soft 404 responses - Duplicate URLs - JavaScript rendering problems - Important pages missing from internal navigation - Orphan pages with no crawlable links - Incorrect sitemap entries Use Google Search Console to inspect priority URLs. Check whether Google discovered the page, which canonical URL it selected, whether the page was crawled and whether indexing problems were reported. If you need a complete investigation of crawling, indexing, metadata, architecture, performance and content problems, review my SEO audit services in Nepal at https://rejishkhanal.com.np/seo-audit-nepal. Use a Clear Website Architecture Website architecture explains how pages relate to one another. Important pages should not be hidden several levels deep or depend on forms and scripts that crawlers cannot use. A service business website may include: - Homepage - About page - Main service page - Individual service pages - Industry pages - Location pages - Case studies - Projects - Educational resources - Author information - Contact page Each page should have a defined purpose. Avoid creating several pages that target the same keyword and satisfy the same intent. For example, an SEO service page, an SEO audit page and a guide explaining how to choose an SEO provider can coexist because they support different decisions. Several pages that repeat the same claims about hiring an SEO professional in Nepal may compete against one another. Create crawlable links between related pages. Use descriptive anchor text that tells users and crawlers what they will find after opening the link. Keep the XML Sitemap Accurate An XML sitemap should contain canonical, indexable URLs that you want search engines to discover. Every sitemap URL should: - Return a successful HTTP status - Be indexable - Use the preferred canonical version - Avoid redirects - Contain useful standalone content - Be internally linked - Use an accurate last modification date A sitemap helps discovery, but it does not guarantee indexing or ranking. A URL listed in the sitemap can still be excluded if it is duplicated, low value, blocked or technically unsuitable. Improve Mobile Experience and Core Web Vitals Website performance is not a replacement for relevance or authority, but a slow and unstable page creates a poor experience and may reduce conversions. Review: - Largest Contentful Paint - Interaction to Next Paint - Cumulative Layout Shift - Server response time - Image loading - Font loading - JavaScript execution - Render-blocking resources - Mobile layout - Navigation usability You can learn more about performance implementation at https://rejishkhanal.com.np/core-web-vitals-optimization. Make JavaScript Content Accessible Modern websites often use Next.js, React and other JavaScript-based frameworks. These technologies can support excellent performance and SEO when implemented correctly, but they can also create rendering and metadata problems. Check whether important content is available in the rendered HTML. Confirm that titles, descriptions, canonical tags, structured data and internal links are generated correctly. Avoid placing essential information behind interactions that crawlers may not execute. If your website uses Next.js, review my Next.js SEO services at https://rejishkhanal.com.np/nextjs-seo-services. Allow the Crawlers You Want to Use Your Content Review robots.txt, firewall rules, content-delivery network settings, bot protection and application-level security. A robots.txt file may allow a crawler while a firewall returns a 403 response. CAPTCHA systems and JavaScript challenges can also prevent automated systems from reaching public pages. Technical accessibility creates eligibility. It does not guarantee ranking, citation or recommendation. Create Content That Google and Answer Engines Can Understand Content should satisfy the reader before it attempts to satisfy an algorithm. That does not mean structure is unimportant. A strong page makes useful information easy to locate, understand, verify and apply. Match the Search Intent Before creating a page, determine what the searcher needs. Common search intentions include: - Learning a concept - Solving a problem - Comparing options - Evaluating a provider - Checking costs - Finding a local service - Hiring a specialist - Completing a task A person searching for how AI Overviews work needs an explanation. A person searching for a GEO expert in Nepal is evaluating a service provider. These searches should not lead to two pages with the same content and call to action. Map keyword groups to the correct page type. If several phrases reflect the same intention, one comprehensive page may be more useful than several thin articles. Give the Useful Answer Early Do not hide the answer beneath a generic introduction. If the heading asks how to appear in Google AI Overviews, begin by answering that question clearly: A page can improve its eligibility for Google AI Overviews by being indexable, relevant, useful, well supported and aligned with established Google Search practices. No special markup or technique guarantees that the page will be selected. The following paragraphs can explain technical requirements, content quality, query fan-out, authority and limitations. This answer-first structure supports users who need a quick response while preserving depth for readers who want more information. Create Self-Contained Answer Sections Each important section should make sense when read independently. A strong answer section usually includes: 1. A descriptive question or heading 2. A direct answer 3. Supporting explanation 4. Evidence or an example 5. Conditions or limitations 6. A relevant next action Avoid writing every section according to an identical template. Use a list when the reader needs steps, a comparison when the reader must choose and a detailed explanation when the topic contains important uncertainty. Go Beyond Generic Definitions Publishing a definition of SEO, AEO or GEO is not enough to establish expertise. Useful content can include: - Original examples - Case studies - Screenshots - Testing methods - Mistakes discovered during audits - Implementation details - Decision criteria - Limitations - Contrasting scenarios - Local market information - Framework-specific advice If hundreds of websites already provide the same basic explanation, determine what your first-hand experience can contribute. Support Important Claims Link factual claims to reliable primary or authoritative sources where possible. For example: - Use official search documentation for crawler and indexing claims - Use government sources for laws and regulations - Use official product documentation for technical specifications - Use original datasets for company research - Explain the methodology behind your own tests Do not add sources as decoration. A reference should support, qualify or challenge an important claim. Avoid unsupported statements such as best, number one, guaranteed, fastest or most trusted unless the claim is objectively verifiable and appropriately qualified. Optimize for AEO Without Oversimplifying Answer Engine Optimization makes page content easier to use for direct responses, featured snippets, People Also Ask results, voice interfaces and AI-assisted search. AEO can include: - Question-based headings - Clear definitions - Direct answers - Step-by-step processes - Meaningful lists - Relevant comparisons - Supporting FAQs - Accurate structured data - Logical entity relationships AEO does not mean making every answer two sentences long. Some questions require conditions, examples and warnings. Learn more about my Answer Engine Optimization services at https://rejishkhanal.com.np/aeo-expert-nepal. Strengthen Entity Recognition and Authority Search and AI systems need to understand who created the content, which organization operates the website and how the subject relates to the author or business. Maintain Consistent Entity Information For an individual professional, important information may include: - Full professional name - Main role - Areas of expertise - Geographic base - Markets served - Official website - Professional profiles - Published work - Projects and case studies - Contact information For a company, this may also include the legal name, customer-facing name, leadership, business location, service areas, products, support information and trusted external profiles. Use consistent information across the website and credible third-party sources. Do not create slightly different identities for every keyword. My website connects Rejish Khanal with technical SEO, AEO, GEO, Core Web Vitals, Google Search Console, web development and SEO implementation. The role of supporting content is to demonstrate these relationships through detailed, verifiable work rather than repeating titles. Publish Verifiable Case Studies A good case study can provide stronger evidence than several generic blog posts. A useful case study should explain: - The client or project context - The original problem - The starting measurement - The investigation - The changes completed - The implementation period - The data source - The measurable outcome - External factors - Limitations - The author's exact role Do not invent clients, rankings, traffic figures, screenshots, testimonials or revenue. Relevant projects and case studies are available at https://rejishkhanal.com.np/projects and https://rejishkhanal.com.np/case-studies. Build Relevant Third-Party Recognition A website's claims about itself matter, but independent references can provide additional verification. Relevant signals may include: - Expert contributions - Industry interviews - Podcast appearances - Conference participation - Professional profiles - Association listings - Genuine client reviews - Relevant directory profiles - Citations from useful resources - Links to original research Avoid automated distribution across unrelated directories. Relevance and credibility matter more than the number of profiles created. How to Improve Visibility in Google AI Overviews There is no application form that guarantees placement in Google AI Overviews. To improve eligibility: - Ensure the page can be indexed - Answer a meaningful question - Provide accurate and current information - Cover relevant supporting subtopics - Demonstrate experience - Support factual claims - Use a logical page structure - Build internal links - Maintain clear authorship - Earn relevant external authority - Keep important information updated Google's AI experiences can use query fan-out, which means that supporting pages may become relevant to one part of a complex generated answer. For example, a broad article about improving AI search visibility may link to separate resources about crawling, structured answers, author entities, case studies and measurement. Each supporting page should offer standalone value. Do not create dozens of near-identical pages for minor keyword variations. Topic depth comes from covering distinct decisions and problems, not repeating the same explanation. How to Improve Visibility in ChatGPT Search OpenAI identifies OAI-SearchBot as the crawler used to surface websites in ChatGPT search features. If you want public pages to be eligible for ChatGPT search summaries and citations, verify that OAI-SearchBot is not blocked through robots.txt or another security layer. A basic robots.txt policy may include: User-agent: OAI-SearchBot Allow: / OAI-SearchBot and GPTBot have different stated purposes. OAI-SearchBot is used for search discovery. GPTBot relates to content that may be used to improve generative models. A publisher can allow search crawling while making a different choice about model training. For example: User-agent: OAI-SearchBot Allow: / User-agent: GPTBot Disallow: / Review the complete robots.txt file before adding these rules. A conflicting wildcard rule may produce a different outcome than expected. Also review: - Firewall rules - CDN bot settings - CAPTCHA systems - JavaScript challenges - Server logs - IP restrictions - HTTP responses Crawler access is only the first requirement. Your content must still be relevant and useful enough to be retrieved for a particular user question. Create Pages Worth Citing A page has a stronger reason to be cited when it provides something specific and verifiable. Citation-worthy content may include: - Original research - A transparent experiment - A detailed case study - A complete technical guide - A useful template - Local market information - Original statistics - Expert commentary - A practical calculator or tool - A documented implementation process A generic article that rewrites existing sources may be accessible but still provide little reason for an answer engine to select it. Do Not Treat ChatGPT Visibility as a Fixed Ranking Responses can vary according to the prompt, context, location, available sources, retrieval process and platform changes. Instead of tracking one prompt once, create a controlled set of relevant prompts. For example: - How can a small business improve technical SEO? - What should an SEO audit include? - How can a website appear in Google AI Overviews? - How do I optimize content for answer engines? - Who provides technical SEO services in Nepal? - How can I check whether AI crawlers access my website? Record whether your business is mentioned, whether a page is cited, which competitors appear and which sources support the answer. Repeat the tests at defined intervals. Do not treat daily response variation as proof that one website change caused an improvement or decline. SEO, AEO and GEO: How They Work Together SEO, AEO and GEO should not become disconnected services. Search Engine Optimization SEO improves discovery, crawling, indexing, relevance, organic rankings and qualified search traffic. It may include: - Technical SEO - Search-intent research - Website architecture - On-page optimization - Internal linking - Content development - Local SEO - Digital authority - Performance monitoring Answer Engine Optimization AEO makes information easier to identify and present as a direct answer. It may include: - Clear definitions - Question-based headings - Answer-first paragraphs - Structured comparisons - Process explanations - Suitable lists - FAQ content - Accurate structured data Generative Engine Optimization GEO improves the clarity, depth, evidence and entity relationships that support visibility in generative search experiences. It may include: - Entity optimization - Topic-cluster development - Citation-ready information - Original evidence - AI crawler accessibility - Authority building - Platform visibility testing - AI citation measurement Learn more about my Generative Engine Optimization services at https://rejishkhanal.com.np/geo-expert-nepal. The three approaches overlap. Clear answers cannot compensate for blocked pages. Technical accessibility cannot compensate for unhelpful content. Well-written content cannot establish authority without evidence and recognition. Common Mistakes That Limit Search and AI Visibility Publishing Generic AI Content at Scale Using AI tools to assist with research or organization is not automatically a problem. Publishing large quantities of repetitive content without review, evidence or original value creates risk. Every page should have a defined audience, purpose and contribution. Keyword Stuffing Repeating how to rank on Google, AI, AI Overview and ChatGPT in every paragraph will not make the article more useful. Use the primary topic in the title, introduction and relevant sections. Use natural variations elsewhere. Treating Schema as a Guarantee Structured data can clarify information and support eligible search features. It cannot make unsupported content authoritative or force an AI platform to cite the page. Blocking Important Crawlers A website may unintentionally block Googlebot, Bingbot or OAI-SearchBot through robots.txt, a firewall or bot protection. Test actual access instead of assuming that a robots.txt rule controls every layer. Creating Overlapping Pages Several pages targeting the same keyword and intent may compete against one another. Before publishing, determine whether the new topic should become: - A new page - An update to an existing page - A section within a service page - A supporting article - A redirected and consolidated resource For a home-service-specific application of AI search optimization, read https://rejishkhanal.com.np/blog/home-service-business-chatgpt-google-ai-overviews. Ignoring Conversion Quality Visibility has limited business value when visitors do not understand the service or cannot complete a meaningful action. Connect informational content to appropriate next steps, such as: - Reading a detailed service page - Reviewing a case study - Using a tool - Requesting an audit - Contacting the business Unsupported Expertise Claims Calling yourself the best, top or number-one provider without reliable evidence can reduce trust. Show expertise through transparent methods, public resources, implementation knowledge and verifiable project work. Promising Guaranteed AI Rankings No consultant controls whether Google or ChatGPT selects a source for a generated response. A responsible professional can improve accessibility, relevance, evidence, clarity and authority. Selection remains under the platform's control. How to Measure Google and AI Search Performance Measurement should connect visibility with business outcomes. Google Search Console Use Google Search Console to monitor: - Impressions - Clicks - Search queries - Landing pages - Countries - Devices - Search appearance - Indexing - Canonical selection - Core Web Vitals Google currently includes traffic from AI features within its broader Search Console reporting rather than providing a complete separate AI Overview performance report for every website. Learn more about Search Console support at https://rejishkhanal.com.np/google-search-console-expert-nepal. Bing Webmaster Tools Bing Webmaster Tools can provide information about Bing discovery and supported AI citation activity. Depending on feature availability, reporting may include: - Total citations - Cited pages - Citation trends - Grounding queries A citation metric should not be interpreted as a fixed ranking or direct measurement of authority. Analytics Use analytics to evaluate: - Organic sessions - AI referral traffic - Engaged sessions - Important page paths - Contact submissions - Calls - Bookings - Purchases - Assisted conversions OpenAI states that ChatGPT referral links can include utm_source=chatgpt.com. Use this parameter and referral-source information to identify relevant visits. Prompt Tracking Create a stable set of prompts related to your business, services and customer decisions. For every test, record: - Platform - Date - Prompt - Brand mention - Linked citation - Cited URL - Competitors mentioned - Accuracy - Important omissions Do not alter your strategy based on one response. Look for patterns across multiple prompts and testing periods. Business Outcomes The final measurements should reflect the objective of the website. These may include: - Qualified leads - Consultation requests - Product sales - Bookings - Calls - Email enquiries - Revenue - Customer acquisition cost - Conversion rate More citations do not automatically mean more customers. Evaluate whether the new visibility reaches the right audience and supports a commercial outcome. A Practical 90-Day SEO, AEO and GEO Plan Days 1 to 30: Diagnose and Prioritize - Audit crawling and indexing - Review Search Console - Check the sitemap and robots.txt file - Test important templates - Review Core Web Vitals - Identify keyword cannibalization - Map search intent - Audit author and business information - Review OAI-SearchBot access - Establish conversion tracking - Create a set of AI visibility prompts Days 31 to 60: Implement the Foundation - Fix critical technical problems - Improve important service pages - Consolidate overlapping content - Add contextual internal links - Improve author information - Publish or update case studies - Add direct answer sections - Validate structured data - Improve mobile performance - Update outdated claims Days 61 to 90: Build Evidence and Measure - Publish one original resource - Earn relevant third-party references - Expand a priority topic cluster - Test AI prompts again - Review cited pages - Evaluate organic and referral traffic - Analyze lead quality - Update weak sections - Plan the next implementation cycle The order should change when a serious technical issue is discovered. For example, fix accidental noindex tags before producing more content. Frequently Asked Questions How do I rank on Google, AI Overviews and ChatGPT? Build an indexable website, answer relevant questions, publish original and reliable information, demonstrate experience and strengthen your authority. These activities improve eligibility, but no method guarantees a particular ranking, citation or recommendation. Is AI SEO different from traditional SEO? AI SEO expands traditional SEO by considering how content may be retrieved, summarized, cited and used in generated answers. Technical SEO, relevance, content quality, authority and accessibility remain fundamental. How do I rank in Google AI Overviews? Follow established Google Search practices, keep important pages indexable, answer complex questions clearly and provide useful supporting information. Google does not provide a special optimization or submission method that guarantees AI Overview inclusion. How can I get my website cited by ChatGPT? Allow OAI-SearchBot, make the website accessible and publish relevant information worth citing. Original research, case studies, detailed guides and verifiable expertise can provide stronger citation value than generic content. Do I need special schema for Google AI Overviews? No special AI Overview schema is required. Use supported structured data only when it accurately describes visible page content and follows the relevant search guidelines. Does allowing OAI-SearchBot guarantee a ChatGPT citation? No. Allowing OAI-SearchBot makes public content eligible for ChatGPT search discovery. The page must still be relevant to the user's request and selected by the platform. Are GPTBot and OAI-SearchBot the same? No. OpenAI describes OAI-SearchBot as its crawler for search discovery and GPTBot as a separate crawler related to model improvement. Website owners can configure separate robots.txt rules for them. How long does AI search optimization take? There is no fixed timeline. Results depend on technical condition, crawl frequency, competition, content quality, authority, platform changes and the questions users ask. Can AEO help with Google AI Overviews? AEO can improve answer clarity, structure and relevance, which may support eligibility across answer-based experiences. It does not guarantee placement in an AI Overview. What is the difference between AEO and GEO? AEO focuses on making content suitable for direct answers. GEO focuses more broadly on how generative systems understand, retrieve, verify, summarize and cite information. Can I guarantee that my business appears in ChatGPT? No. You can improve the accessibility, clarity, evidence and authority of your information, but the platform controls which sources and businesses appear for each request. How should I track AI search visibility? Track brand mentions, linked citations, cited pages, AI referrals, prompt coverage, information accuracy and conversions. Do not rely on one prompt or treat AI responses as fixed search positions. Should I create a separate page for every AI keyword? No. Create separate pages only when the search intent, audience or required answer is meaningfully different. Consolidate minor keyword variations into one useful resource. Can an SEO audit identify AI search problems? A complete audit can review crawler access, indexing, content structure, entity clarity, internal links, authority signals and measurement. It cannot predict or guarantee platform selection. Does ranking first on Google guarantee an AI citation? No. A high organic position may improve discovery, but AI platforms can retrieve information from multiple sources and select passages based on the specific prompt. Request an SEO, AEO and GEO Assessment If your website is not ranking for important searches or is not being discovered through AI-assisted platforms, the problem may involve technical SEO, content structure, authority, entity clarity or crawler access. I provide SEO, AEO and GEO support for businesses that need: - Technical SEO audits - Google Search Console analysis - Crawling and indexing fixes - Content and keyword mapping - Answer-focused content - Entity optimization - Core Web Vitals improvements - Structured data implementation - Internal-linking improvements - AI crawler checks - AI visibility measurement - SEO-friendly web development Send your website URL, target market, primary service and main visibility concern through https://rejishkhanal.com.np/contact. You can also request an initial website review at https://rejishkhanal.com.np/free-seo-review. The first step is to identify what limits discovery, relevance, trust or conversion before recommending a service. Final Thoughts The best way to rank on Google and improve visibility in AI Overviews and ChatGPT is not to chase an isolated AI ranking factor. Build a website that search engines can access, users can trust and answer systems can understand. Give the useful answer early, support important claims, demonstrate first-hand experience and connect your content to a consistent professional or business entity. SEO creates the technical and organic foundation. AEO improves answer clarity. GEO strengthens how information is understood and used in generative environments. Authority and evidence give platforms a reason to trust the source. No ethical consultant can guarantee a first-place ranking, AI Overview placement or ChatGPT citation. A credible strategy improves eligibility, measures the results and connects search visibility to meaningful business outcomes. If you need technical SEO analysis, answer-focused content, GEO implementation or direct website improvements, contact Rejish Khanal with your website URL and business objective.